Impulses - Nike Spec Ad | Cinematic Spec Commercial

Nike Spec Ad – “Impulses”

“Impulses” is a cinematic Nike spec commercial shot on location at the iconic Durdle Door in Lulworth, UK. The concept explores the quiet moments that lead to bold action — the impulsive sparks that drive us forward, often without reason but always with purpose. Rather than focusing on athleticism in the traditional sense, this piece embraces the idea of movement as a form of emotional release — a personal, internal journey reflected in motion and mood.

Filmed using the Sony FX30 for ground cinematography and the DJI Mini 3 Pro for aerial perspectives, the project showcases a mix of sweeping landscapes and intimate, grounded visuals. The audio was crafted using professional-grade SFX from Artlist, with all editing and colour grading completed in DaVinci Resolve. The result is a powerful, story-driven ad that blends natural beauty with Nike’s ethos of personal drive and inner strength.

This project is speculative and not affiliated with or sponsored by Nike. It was created as part of my professional portfolio to demonstrate high-end branded storytelling and cinematic style for commercial work.